• Imagine you at your best

"Working with James provided me the space and inspiration I needed for a specific challenge. His listening skills and insightful questions provided the foundation for me to be better prepared and to achieve greater success."
Sven FritzscheHead Global Engagement Programs, Syngenta

Why I coach

I help others thrive and discover fulfilling ways of working. This is why I coach.

My personal aim is fulfilment and purpose. Enjoying change as it happens.

I believe that people make a business. This delivers results.

Coaching supports you to become more of who you are. I believe in your potential. At your best, you and your team benefit. The business succeeds.

I am inquisitive and highly resourceful. I have a portfolio career as it provides greater challenge and opportunities to be creative.

Give yourself the opportunity to focus on now. Who you are. What drives you. Experience this moment and believe change happens. Here and now.

“Life, at its best, is a flowing, changing process in which nothing is fixed.”

Carl Rogers

Who are you?

Executive coaching helps improve performance.  First, we start with Why?  What is your purpose?


What would you like to develop, discuss or achieve?
Enabling change in the moment.


Testing a learning zone or simply a new approach.  How does vulnerability feel to you?

Imagine you at your best


James creates an environment that inspires. You discover your potential and overcome challenges.

Through your own growth, you can help others thrive.


Who are you?

What makes you who you truly are

What drives you and why

Fulfilment comes when we live our lives on purpose

Need a career change?

If your job is something you “don’t plan on doing forever,” then why are you doing it now?

Leadership roles

Inspiring others to perform as a new or experienced leader

Challenging your mindset

What is stopping you?

The power of experimentation

Simplify and amplify what you do


Team Coaching
Systemic focus
  • 1:1 and Team coaching
  • Needs-based assessment
  • Stakeholder mapping
  • Design and run offsite
  • Outside-in stakeholder engagement
  • Embedding change
Contact James
Individual coaching
A focus on change & fulfilment
  • Who are you?
  • What would you like to work on?
  • Identify your goals and raise your awareness
  • Bespoke engagements based on your needs
  • Held in person or via video
  • Imagine you at your best
Contact James
Coaching skills training
Develop the skills to coach
  • In partnership with the AoEC
  • We help transform individuals and teams
  • Experiential learning delivered by experts
  • Courses accredited by major, global bodies
  • Key skills in an age of complexity and change
  • Develop yourself for the future, now
Visit AoEC Switzerland


James Woodeson is an Accredited Associate Executive Coach and a member of the Academy of Executive Coaching (AOEC).

He coaches individuals and teams, where there is a desire to improve performance or overcome a particular challenge.

James wants to help you achieve fulfilment in your business life.

Imagine you at your best.

"James has helped me achieve greater fulfilment in my business life through deepening my self awareness of who I am. I have worked specifically on my leadership impact and career development. I highly recommend working with him"
AgneisckaChief of Staff, eBay
"James and I studied for our coaching qualification together giving me the pleasure of many coaching sessions with him over many months. His positive approach and quiet enthusiasm always set an easy tone but it is his calm and measured questioning, striking a balance between the challenging and the empathetic, that helped most in provoking my thinking."
NickCommercial Director, Board Member, Whirlpool UK
"James's commercial experience and 'edge' as a business leader made a real difference. His style of coaching and intuition has been invaluable in helping me to understand how to better approach my work and personal life"
AnnaTeam leader


Free Consultation

A complimentary discussion provides the opportunity to understand your needs, and see how we can work together.

Flexible Schedule

I dedicate 2 days a week to my coaching clients.  Whilst face-to-face is best, we can also use Skype for coaching sessions.  Correspondence can be via WhatsApp or e-mail.

Confidentiality & ethics

Your privacy is very important to me and your data will never be shared.  I adhere to the AOEC Standards of Ethical Conduct, which are available here: www.aoec.com/code-of-practice/



I am James Woodeson. Husband, father, runner and an accredited executive coach.

My first job was in a chicken factory. This was followed by a pig farm. After graduating from University, I worked up from trainee to business leader and board director in a global firm.

The journey included managing risk. Sales. Relationship management. Team leadership. Surviving the financial crisis. Five countries and cultures. A 02:59 marathon.

I now work with individuals and teams to support them access their resources. Improved performance through improved self-awareness. I enjoy helping others achieve fulfilment. I have found that taking the opportunity to do something I am most interested in doing, everything else takes care of itself.

My aim is to develop genuine relationships. Based on trust, empathy, fun, support and challenge. I provide a fresh perspective and coaching skill, so you can use this for personal growth.

I work with those ready to explore who they are. I bring my whole-self, broad range and experience to our relationship.

These individuals or teams are open to experiment and change through experiential learning. Opening an understand of what has been challenging them.

I help you live a more fulfilling life – at work and home. Imagine you at your best.

Contact James